Gary Vaynerchuk, founder and CEO of Vayner Media, is a social media rock star and passionate proponent of native content creation. He is also a respected author and penned a guide to successful native-storytelling, Jab, Jab, Jab, Right Hook. The book was so well received that Forbes published 13 of its most memorable quotes.
In marketing, we spend a lot of time focused on unique selling points (USPs) that make brands different. Too often, we put so much importance…
In his book, Jab, Jab, Jab, Right Hook, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8…
Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success:
