Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting.My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch's voice for 40-50 minutes at a time.
Scott Monty is the global head of social media for Ford Motor Company. He has a very interesting personal blog, where he shares his perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership.
