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Twitter Archives - Top Shelf Digital & Social Media Marketing

Is Social Media Informing The Issues or Amplifying the Problem?

2016 Election Social Media

Image Credit: Impact Media

This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem?

4 Questions to Ask About Your Twitter Content

Gary Vaynerchuk, founder and CEO of Vayner Media, is a social media rock star and passionate proponent of native content creation. He is also a respected author and penned a guide to successful native-storytelling, Jab, Jab, Jab, Right Hook. The book was so well received that Forbes published 13 of its most memorable quotes. Continue reading 4 Questions to Ask About Your Twitter Content

How to Increase Engagement on Twitter in One Easy Step

Twitter has announced that it is adding image previews!

As with all social media platforms, twitter is adding more rich media to it’s feed.  Instead of having to expand tweets to see media, Twitter has now announced a new feature where media that can be viewed directly in the stream without clicking to view.

Continue reading How to Increase Engagement on Twitter in One Easy Step