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B2B social media Archives - Top Shelf Digital & Social Media Marketing
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Eos Lip Balm: A Cautionary Tale About Social Marketing

Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah. Continue reading Eos Lip Balm: A Cautionary Tale About Social Marketing →

Creating a Successful B2B Social Media Strategy

Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy →