We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day
2019 Digital Marketing Trends
It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends
Creating a Holiday Social Media Strategy
A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer. Continue reading Creating a Holiday Social Media Strategy
Social Media Graphic 101
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
Six Steps to Post in LinkedIn Groups
Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups. Continue reading Six Steps to Post in LinkedIn Groups
January 2018 Facebook News Feed Changes
Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages. Continue reading January 2018 Facebook News Feed Changes
How to Rock Content Creation
The art of content creation is what sets great marketing professionals apart from the rest of the pack. Clearly communicating a brand’s unique selling propositions in a way that’s entertaining and visually appealing sounds much easier than it is – done well, it’s magical. It can help to think of content creation like telling a story. Savvy marketers weave together authenticity and amusement to elicit an emotional response and create relationships between brands and their target audiences. Continue reading How to Rock Content Creation
2018 Digital Marketing Trends to Watch
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start. Continue reading 2018 Digital Marketing Trends to Watch
6 Website Development Factors that Hurt Performance
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout. Continue reading 6 Website Development Factors that Hurt Performance
Choosing the Perfect Blog Length
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including. Continue reading Choosing the Perfect Blog Length