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Tag: content marketing

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Best Practices, Content Creation

Choosing the Perfect Blog Length

August 10, 20170Comments
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including.
Digital Marketing, Google Algorithm, Google Search

How Google’s ‘Possum’ Algorithm Update Affects Businesses

October 6, 20160Comments
About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update.