Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start.
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices.
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making!
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss.