Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout. Continue reading 6 Website Development Factors that Hurt Performance →
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices. Continue reading What is the LinkedIn Audience Network? →
It’s no secret that digital marketing happens outside of the traditional 8-5 business hours, especially as more and more brands are catering to an international audience. At Top Shelf, our team is spread across Eastern – Pacific time zones, so flexibility and digital marketing apps are a huge part of our culture. Here are our top three favorite apps: Continue reading Our Top 3 Digital Marketing Apps →
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview →
In an age where everyone wants to be the first to break news, social media can be a dangerous amplification tool. Whether it’s the media speculating about breaking events prior to the facts coming in or instances of bullying when classmates spread rumors via digital channels, we have a real problem. Continue reading Dangerous Effects of Social Media Amplification →
Email. Most people use this form of communication on daily basis, but is it still an effective form of marketing one’s brand or business? Research says yes! Continue reading Marketers Still Need to Invest in Email Marketing →
Facebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground. Continue reading More Trouble for Facebook Advertising →
About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses →
In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App →
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss. Continue reading Newsjacking: Keep it Tasteful →
