Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages.
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start.
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout.
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices.