Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages.
Facebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground.