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gary vaynerchuk Archives - Top Shelf Digital & Social Media Marketing
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Simple Steps to Sharing LinkedIn Content

Building a digital presence via sharing LinkedIn content is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. To save you some time, share content from other professionals with your own lead-in message. This is called “content curation” as opposed to “content creation.” Here are two simple ways to share LinkedIn content. Continue reading Simple Steps to Sharing LinkedIn Content →

Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content

Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):Jab, Jab, Jab, Right Hook Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content →

6 Rules of Outstanding Social Media Content

Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.

In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content →