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If you haven’t already, it’s time to update your professional profile by sharing rich media on your profile. Building a LinkedIn portfolio is a great way to showcase your best work – video, graphics, PDF documents, articles and more – in a way that’s easy for potential employers or clients to digest. Continue reading Building a LinkedIn Portfolio
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start. Continue reading 2018 Digital Marketing Trends to Watch
There is a lot of advice floating around about social media best practices and strategies. While no two social media campaigns, accounts or channels are alike, some things hold true across all mediums and industries. We’ve compiled some of the worst tips that we’ve come across as well as our faux pas fixes. Continue reading 5 Big Mistakes Brands Make on Social Media
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices. Continue reading What is the LinkedIn Audience Network?
There are lots of reasons decision makers are outsourcing social media marketing. One of the principal motivating factors for hiring a social media marketing agency is almost always a lack of resources – financial or personnel. The first step to success is identifying gaps between a company’s current social media strategy and the digital marketing goals it hopes to achieve. Smart brands recognize the value partnering with a professional agency, and leverage the relationship to the benefit of their bottom line. Continue reading Why Outsourcing Social Media is Worth It
It’s no secret that digital marketing happens outside of the traditional 8-5 business hours, especially as more and more brands are catering to an international audience. At Top Shelf, our team is spread across Eastern – Pacific time zones, so flexibility and digital marketing apps are a huge part of our culture. Here are our top three favorite apps: Continue reading Our Top 3 Digital Marketing Apps
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview
In an age where everyone wants to be the first to break news, social media can be a dangerous amplification tool. Whether it’s the media speculating about breaking events prior to the facts coming in or instances of bullying when classmates spread rumors via digital channels, we have a real problem. Continue reading Dangerous Effects of Social Media Amplification
There’s no magic pill that makes your social media marketing strategy successful, but there are some tried and tested tips that will get you started in the right direction. If you’re just starting out, or looking to improve your existing digital marketing plan, consider these 10 tips for social media marketing success. Continue reading 10 Tips for Successful Social Media Marketing
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You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories. Continue reading Facebook’s New Algorithm Strives to Eliminate Fake News
