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Social Media Marketing

Why Outsourcing Social Media is Worth It

August 24, 20170Comments
There are lots of reasons decision makers are outsourcing social media marketing. One of the principal motivating factors for hiring a social media marketing agency is almost always a lack of resources – financial or personnel. The first step to success is identifying gaps between a company’s current social media strategy and the digital marketing goals it hopes to achieve. Smart brands recognize the value partnering with a professional agency, and leverage the relationship to the benefit of their bottom line.
Digital Marketing

Our Top 3 Digital Marketing Apps

July 28, 20170Comments
It’s no secret that digital marketing happens outside of the traditional 8-5 business hours, especially as more and more brands are catering to an international audience. At Top Shelf, our team is spread across Eastern – Pacific time zones, so flexibility and digital marketing apps are a huge part of our culture. Here are our top three favorite apps: