2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
2017 Social Media Trends: Twitter, Snap & Facebook Live
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes‘ predications of the 7 social media marketing movements that professionals will see in 2017. Continue reading 2017 Social Media Trends: Twitter, Snap & Facebook Live
Is Social Media Informing The Issues or Amplifying the Problem?
Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem?
7 Social Media Best Practices to Guide Your Brand
In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line. Continue reading 7 Social Media Best Practices to Guide Your Brand
New Facebook Algorithm Puts Friends Over Followers
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers
Instagram Redesigns World’s Most Popular Photo Sharing App
Image via Rio De Janeiro Sun.
In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App
4 Questions to Ask About Your Twitter Content
Gary Vaynerchuk, founder and CEO of Vayner Media, is a social media rock star and passionate proponent of native content creation. He is also a respected author and penned a guide to successful native-storytelling, Jab, Jab, Jab, Right Hook. The book was so well received that Forbes published 13 of its most memorable quotes. Continue reading 4 Questions to Ask About Your Twitter Content
Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content
Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):
Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content
Creating a Successful B2B Social Media Strategy
Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy