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The Top Shelf Team, Author at Top Shelf Digital & Social Media Marketing - Page 5 of 11
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What Does Mobilegeddon Mean for Your Business?

Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).

While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business? →

Muse Music: Inspiring Creativity

It’s no secret that music can be a strong muse for creativity and motivation. Athletes use music to get into the zone prior to games and almost everyone is plugged into audio of some kind at the gym. As creative professionals, we take all the help we can get when it comes to psyching ourselves up and tapping artistic talents. Continue reading Muse Music: Inspiring Creativity →

6 Rules of Outstanding Social Media Content

Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.

In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content →

Google’s New Linking Guidelines

I am incredibly lucky to have connected with a great Search Engine Optimization (SEO) company, Search Optimizers. The Account Manager I work with is incredibly diligent about keeping his clients updated on the newest algorithm changes impacting search. He recently sent me an email with the following information: Continue reading Google’s New Linking Guidelines →

Jon Stewart Taught Us The Importance of Authority and Authenticity

I, like many of my friends and colleagues, was sad to hear that Jon Stewart will be retiring from The Daily Show. To be honest, I had no knowledge of the show prior to college and assumed that Stewart had been a part of the program since it’s inception – which isn’t true.

Continue reading Jon Stewart Taught Us The Importance of Authority and Authenticity →