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You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories. Continue reading Facebook’s New Algorithm Strives to Eliminate Fake News
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making! Continue reading 8 Social Media Marketing Mistakes & How To Fix Them
2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes‘ predications of the 7 social media marketing movements that professionals will see in 2017. Continue reading 2017 Social Media Trends: Twitter, Snap & Facebook Live
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This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem?
Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah. Continue reading Eos Lip Balm: A Cautionary Tale About Social Marketing
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Transparency is key these days when it comes to walking the line between what is genuine and what is sponsored. Continue reading The FTC is Changing Influencer Marketing As We Know It
In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line. Continue reading 7 Social Media Best Practices to Guide Your Brand
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers
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In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App
