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Tips and Tricks Archives - Page 2 of 3 - Top Shelf Digital & Social Media Marketing

3 Tips for LinkedIn Recommendations

LinkedIn recommendations aren’t likely to make or break a career opportunity for you; however, the professional networking site is without a doubt a resource for people who are considering job applicants. With that in mind, my philosophy is to take advantage of every avenue available to make a great and lasting impression – including requesting LinkedIn recommendations from colleagues, coworker and clients. Continue reading 3 Tips for LinkedIn Recommendations

Advice Entrepreneurs Would Give Their Younger Selves

Here’s a really great article posted by Scott Gerber at Mashable: The advice 13 entrepreneurs would give their younger selves.

“While inexperience can have certain benefits (like fearlessness and confidence), a seasoned businessperson with no regrets is incredibly hard to find. With that in mind, I asked 13 entrepreneurs from Young Entrepreneur Council (YEC) what they would tell their younger selves when first starting out.”

5 Ways Small Businesses Can Boost Their Google Analytics

There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months.  I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople.  In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics

Find The Right Voice For Your Brand

As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age.  Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand