In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line.
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers - in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages.
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.