Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population.
In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line.
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers - in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages.
Image via Rio De Janeiro Sun.
In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow.