So your company wants to start a social media marketing program, that’s great. Have you thought about which platforms you’ll include? The order that you’ll launch them?
It’s not as easy as drawing straws, there should be a method to your madness.
The best social network for B2B marketing depends on the following factors:
1. The audience of the social site
2. Your target audience
3. Type of content on the social site
4. The purpose of the social site
5. The tone of the social site