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LinkedIn

LinkedIn has well over 100 million monthly active users and the platform acquires about 2 users per second. Some compelling statistics about the most professional social network include:

  • 55% of companies have a LinkedIn page
  • 50% of B2B buyers use LinkedIn when making a purchase
  • 92% of B2B marketers leverage LinkedIn over all other social networks
  • LinkedIn is 227% more effective than Facebook or Twitter when it comes to lead generation

Being that LinkedIn is a professional platform, it’s important to keep content business-minded and take advantage of promoting the things that differentiate your products and services.

Examples:

Steady increase in social engagement following Top Shelf
taking over LinkedIn content management in June 2018.
Steady increase in post impressions following Top Shelf
taking over LinkedIn content management in June 2018.