Facebook defines great content as content people share with others, not the content that makes the most sales. The more engagement – likes, comments, shares and clicks – a user has with a piece of content, the more Facebook believes that user is interested in similar content. The platform’s News Feed algorithm, EdgeRank, filters each person’s News Feed according to his or her engagement.Top Shelf Digital Marketing has launched and/or maintained social media platforms in a variety of industries including luxury jewelry, foodservice, telecommunications and business services. Our strategic, engaging copywriting increased website visits from social media channels by 61% over 12 months.
In the first six months after Top Shelf started managing the Irvine Chamber of Commerce’s Facebook presence page Top Shelf reported the following year-over-year metrics:
- Page likes increased by 96.3%
- Organic reach increased by 512.8%
- Total reach increased by 374.5%