I am very fortunate to work with a very talented group of people who are teaching me the value of no. The value of no is having the resources to say YES to the really cool stuff. This applies in life personally and professionally.
If you believe that you must keep your promises, overdeliver and treat every commitment as though it’s an opportunity for a transformation, the only way you can do this is to turn down most opportunities.
No I can’t meet with you, no I can’t sell it to you at this price, no I can’t do this job justice, no I can’t come to your party, no I can’t help you. I’m sorry, but no, I can’t. Not if I want to do the very things that people value my work for.
No is the foundation that we can build our yes on.