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17 Stats That Support B2B Social Media Marketing - Top Shelf Digital & Social Media Marketing

17 Stats That Support B2B Social Media Marketing

Thankfully, in 2015 most companies have come to realize the many benefits of social media marketing apply when selling to consumers or other businesses. For those folks who are still on the fence about implementing a B2B social media strategy, here are 17 reasons why you absolutely should!

As a BONUS, at the bottom of this post we’re throwing in a PDF (with nine proven B2B social benefits) to share with your C-suite decision makers.

  1. 97% of businesses use social media for marketing purposes (Social Media Examiner)
  2. 60% of all social media traffic to B2B websites comes from Facebook, Twitter and LinkedIn (SteamFeed)
  3. 54% of B2B marketers have generated leads from social media (CMO)
  4. When people follow a brand on Twitter, 72% are more likely to make a future purchase from that brand (Twitter)
  5. 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets at 19% (Social Media Examiner)
  6. 93% of shoppers’ buying decisions are influenced by social media because 90% trust peer recommendations (#Socialnomics 2014)
  7. B2B marketers who use Twitter generate twice as many leads as those who don’t (Social Media Today)
  8. 77% of brands reported they were at least “moderately successful” at building brand recognition (Social Media Examiner)
  9. Social media has a 100% higher lead-to-close rate than outbound methods (ADG Creative)
  10. Companies with over 200 blog articles have 5x more leads than those with 10 or fewer (Hubspot)
  11. 92% of businesses feel that social media has contributed to their success (Social Media Examiner)
  12. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter (Simply Measured)
  13. Among the largest social media sites, YouTube drives the most highly engaged website traffic (VentureBeat)
  14. 81% of businesses have reported their blog as “useful” or “critical” to B2B lead generation (NurtureHQ)
  15. 70% of B2B Marketers are using video content (Content Marketing Institute)
  16. 69% of the most effective B2B Marketers have a dedicated content marketing group in their organization (Content Marketing Institute)
  17. 92% of marketers indicate that social media is important for their business, up from 86% in 2013 (Social Media Examiner)

Free PDF Download: Benefits of Implementing a B2B Social Media Strategy

Like this post? Check out past blogs in the archive below.