The use of graphics in marketing and advertising has increased exponentially over the past few years. Humans are visual creatures and using a strong image can have an incredible positive impact on campaigns.
The importance of of images in marketing and advertising continues to increase. As a direct result of this shift in importance, the four fastest-growing social media sites – Instagram, Snapchat, Pinterest and Tumblr – have all placed significant importance on graphic content.
Marketing powerhouse, Hubspot, recently released 37 important statistics related to visual content marketing. Here are our top 7:
- Researchers found that colored visuals
increase people’s willingness to read a piece of content by 80%. (Xerox) - Content with relevant images gets 94% more views than content without relevant images. (Kissmetrics)
- Eye-tracking studies show Internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Nielson Norman Group)
- Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%. (Content Marketing Institute)
- Visual content is more than 40 times more likely to get shared on social media than other types of content. (Buffer Social)
- Facebook posts with images see 2.3 times more engagement than those without images. (Buzzsumo)
- The Instagram community has grown to more than 400 million as of September 2015. (Instagram)
For the full Hubspot article, click here.
Like this post? Check out past blogs in the archive below.