This year marks yet another challenging time for marketing professionals, as the state of the market is completely saturated and the reality of the situation is competition is tough. To help forward-minded professionals and those truly looking to succeed, we’ve broken down Entrepreneur’s five critiques and challenges to overcome in 2016.

Think outside the ‘like’ button

Interactive and creative marketing solutions that engage users are critical to maintaining relevant connections with your intended audience(s). Traditional marketing tactics i.e. articles and blog posts, do not have the captivation they once held to the consumer.

Spend your marketing budget wisely

By utilizing your team’s strengths, hiring content creators and branching out to collaborate with outside influencers, this may significantly improve your brand’s reach, even if your don’t have a bottomless budget.

Don’t put all your eggs in one SEO basket

Major search engines like Google and Bing are continually changing their SEO algorisms, so it is important not to rely heavily on these systems to drive traffic to your websit

Your message may get lost in the social media universe

Social media marketing does not have the power it once held just a couple of years ago. If your brand’s message does not invoke any sort of connection or entertainment value with your consumer, you may end up lost in the shuffle.

Adapting to new tech innovations is key

New tech innovations can be the catalyst for future success. VR (virtual reality) and 3D printing are at the forefront of cutting edge technology, so figuring out a way to utilize them can make the difference between a mediocre versus memorable campaign.

All these approaches point out that by diversifying your marketing plan and going the extra mile to create interactive content, you’ll be one step closer from not just meeting expectations, but exceeding them.

 

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