Learn From These Successful Marketing & Sales Strategies

We know that there are a lot of marketing strategies out there but how do you know which are the best tactics and approached to follow? Drift and Mattermark, an online organization that collects and organizes information on the fastest growing companies world-wide, polled the current 50-fastest growing B2B companies in the United States to figure out the most successful strategies when it came to sales and marketing tactics. The results? The study revealed more about what a company does as opposed to says when it comes to winning consumers over. If you find that your B2B company is in a marketing slump, below are a few highlights that could boost your marketing game.

  • 44%, or 22 out of 50 of the B2B companies polled, offer downloadable content such as webinars, ebooks, and videos, or maintain a blog. Content educates people about the brand, the products and the market. By focusing on one strong channel at a time, B2B companies are more likely to create a strong user following.
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    Photo Credit: Business2Community

    Of those 22 companies, only 8 leave their content “ungated” for users to view. Gated content refers to anything that requires users to give information, e.g. (email address, newsletter signup, etc.), in order to see, read or share website content. The argument here is that the more you allow information and content to flow freely, the more likely you are to have downloads. If companies are transparent with their content, users are more likely to build trust with a particular brand and are more likely to download its content.

  • Only 22% of the companies (11 out of 50) have a live chat option on their website. The few companies that offered this particular service did much better than other companies in terms of sales and marketing. The brands who made the live chat more accessible, as opposed to burying the feature within several pages, saw even greater success.

The biggest take – away from the poll finds that those B2B companies that are willing to use a variety of methods, allow for open content marketing and are easily and readily available, leave something to be desired for other B2B companies to follow.

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