Content creation is crucial to social media marketing success. The creative storytelling brands require is rooted in skillful content creation. While this doesn’t come naturally to everyone, there are a few things we can all do to set our brands up to thrive.
6 Tips to Social Media Content Creation
- Cater to your audience
At the most basic level, this advice pertains to knowing which social media platforms your brand needs to use. Best practice dictates you should promote your message where your target audience is paying attention. To that end, strategically create content that addresses your customer’s pain points. Frame your products and services in a way that showcases the value they provide your target audience. Use terminology and jargon that applies to your industry if appropriate, and avoid slang and pop culture references where they aren’t applicable.
- Play up the platform’s strengths
Facebook and Instagram are very visual platforms, so content should predominantly focus on graphics. LinkedIn is by far the most professional platform, and Twitter’s character limit makes it permissible for brands and individuals to use abbreviations and shorthand. Hashtags are commonplace and expected on Twitter and Instagram, but should be used sparingly on LinkedIn.
- Stand out from the crowd
There’s nothing worse than plagiarizing someone else’s creativity. Focus on creating innovative, unique content that is native to the platforms you’re posting on. If you are going to curate content from another author, make sure you give them credit.
- Be entertaining
Our human attention span is at an all-time low, so it’s more imperative than ever for content creators to make their content count.
According to a study by Microsoft, the average human being now has an attention span of eight seconds. – Cision
The best chance brands have to captivate their intended audience is to provide informative, compelling, useful, or funny content.
- Leverage relationships
The best way to get noticed on social media is to tag other people and brands! Hopefully by helping to promote their content, you will catch their eye. Best-case scenario, they will follow you and promote your posts in return. If nothing else, your page may get a few new followers from the page that you tag.
- Employ a strategy
Social media marketing should be more precise than throwing a bowl of spaghetti against the wall to see what sticks. Digital marketing is part science and part art. Target a specific audience, create content and then measure results so you can benchmark success and fine-tune results.
In Summary
Follow the six steps listed about to succeed creating content for social media marketing. From content guidelines to platform best practices, these tips and tricks can help you put your brand on the path to victory. As with any digital marketing campaign, be sure you measure your results so that if need be you can tweak your marketing mix to achieve better outcomes.
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