LinkedIn recommendations aren’t likely to make or break a career opportunity for you; however, the professional networking site is without a doubt a resource for people who are considering job applicants. With that in mind, my philosophy is to take advantage of every avenue available to make a great and lasting impression – including requesting LinkedIn recommendations from colleagues, coworker and clients. Continue reading 3 Tips for LinkedIn Recommendations
Advice Entrepreneurs Would Give Their Younger Selves
Here’s a really great article posted by Scott Gerber at Mashable: The advice 13 entrepreneurs would give their younger selves.
“While inexperience can have certain benefits (like fearlessness and confidence), a seasoned businessperson with no regrets is incredibly hard to find. With that in mind, I asked 13 entrepreneurs from Young Entrepreneur Council (YEC) what they would tell their younger selves when first starting out.”
Something to Consider
It’s no secret I really love Seth Godin’s microblog and here’s another one of his posts I liked so well I’m reposting:
Talent
Mitch Joel wrote an interesting blog post about talent earlier this month, Let’s Face The Cold Hard Truth About Talent.
It’s interesting because Mitch argues that the 10,000 hours rule, made famous by Malcom Gladwell’s Outliers book, isn’t true.
And I think Mitch may be right.
I knew so many girls who practiced water polo just as much as I did, who were just as dedicated, who wanted to be good just as much as I did. But you know what? They weren’t as good as I was. How do you account for that?
It’s talent. I have a gift for athletics, especially sports that require hand-eye coordination and not a whole lot of foot speed on land.
Blogging for Business
Pop Digital Marketing created a great infographic explaining the blogging to businesses. They cover everything you need to know about blogging: benefits, best practices, topic development and promotion. Continue reading Blogging for Business
6 Tips for Successful Email Marketing
Email Marketing can be a quick way to reach out to a large group of people when it’s done appropriately. As with all digital marketing, email marketing requires a clear set of goals, strategy for achieving the goals and a plan for measuring success. If something isn’t working, make changes and measure again.
8 Tips To Maximize Your Facebook ROI
Some businesses are social media marketing mavens while others are scrambling to catch up. Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook. Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!
It’s Not Personal
Seth Godin blogged a very valuable thing to remember when you’re pitching yourself, your product or your services: it’s not personal.
Read his blog post, What “no” means.
Don’t Become a Victim of Change
Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
Seth Godin’s Three Questions for Any Marketing Team
Seth Godin says there are three questions you should ask your marketing team:
Who are you trying to reach?
Why do they decide to support us?
What do you need to do to make it happen more frequently?
I might argue that you should also add in there, is it worth the effort? It’s important to measure the results and make sure that the benefits are worth the costs.
It’s especially important when resources are limited, as is the case with many sales and marketing teams.