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Storytelling - Top Shelf Digital & Social Media Marketing

Storytelling

Storytelling on social media is most successful when it’s inconspicuous, brings value to customers, and fits in along the path to conversion. A brand’s story should be consistent across all communication methods, and it’s important that different authors maintain the same brand voice. Being that customers interact differently with social media posts, blogs and newsletters, it’s important to create different content for each medium.

We recommend storytelling through the following channels: