One out of every five page views in the United States is on Facebook. The platform has more than 1.3 billion active monthly users and is the number one social media-networking site.Facebook defines great content as content people share with others, not the content that makes the most sales. The more engagement – likes, comments, shares and clicks – a user has with a piece of content, the more Facebook believes that user is interested in similar content. The platform’s News Feed algorithm, EdgeRank, filters each person’s News Feed according to his or her engagement.
Top Shelf Digital Marketing has launched and/or maintained social media platforms in a variety of industries including luxury jewelry, foodservice, telecommunications and business services. Our strategic, engaging copywriting increased website visits from social media channels by 61% over 12 months.
Case Study: In the first six months after Top Shelf started managing the Greater Irvine Chamber of Commerce’s Facebook presence the page reported the following year-over-year metrics:
- Page likes increased by 96.3%
- Organic reach increased by 512.8%
- Total reach increased by 374.5%
