LinkedIn is the one social media platform you need to get your whole company behind.  Everything else can be handled by one person if necessary, but LinkedIn is most successful if you have several experts engaged on behalf of your brand.

When you have multiple employees on board, you can divide and conquer the most influential groups within your industry.  Each person can do their best to respond to questions and prove the value of the brand for a few hours each week.

Every person posting insightful, thought provoking content exponentially increases the perceived professionalism and credibility of the brand.

For this reason, LinkedIn in the social media platform that needs a team of employees supporting it and implementing the strategy.