Twitter has announced that it is adding image previews!
As with all social media platforms, twitter is adding more rich media to it’s feed. Instead of having to expand tweets to see media, Twitter has now announced a new feature where media that can be viewed directly in the stream without clicking to view.
Sometimes we forget that Twitter is more than 140 characters, but it’s beneficial to increase our use of rich media on Twitter.
On social media platforms, posts with rich media have significantly higher engagement metrics than text-only posts. On Twitter, this could equate to more retweets, shares, favorites and mentions.
This is not an excuse to get media happy – you don’t need to include graphics and video in every tweet just as you don’t need to post photos and videos every time you update your Facebook status. What it does mean, is that a strategic use of rich media in your Twitter strategy can be very beneficial in amplifying your message and getting your brand more recognition.