Here’s a really great article posted by Scott Gerber at Mashable: The advice 13 entrepreneurs would give their younger selves.
“While inexperience can have certain benefits (like fearlessness and confidence), a seasoned businessperson with no regrets is incredibly hard to find. With that in mind, I asked 13 entrepreneurs from Young Entrepreneur Council (YEC) what they would tell their younger selves when first starting out.”
Being a startup entrepreneur isn’t really my cup of tea… I do love freelancing, which I suppose is a kind of startup, but I have only myself and my family to support, not a whole team. Recently, Mashable posted an interesting article detailing the 11 traits every startup employee should have. Not surprisingly, many of the traits they listed are also applicable for marketing professionals.
Good advice from Seth Godin: Set a Date
If you haven’t announced a date, you’re not serious.
Pick a date. It can be far in the future. Too far, and we’ll all know that you’re merely stalling. A real date, a date we can live with and a date you can deliver on. Continue reading Set a Date
Most articles about bad bosses say that the best thing you can learn from them is how not to manage employees. Can’t disagree with that.
Aside from that, there are other things you can learn from a bad boss that you can’t learn from a good boss. Continue reading 5 Invaluable Lessons from Bad Bosses
… But They Are the Client.
Or so the saying goes. I am quickly learning that the PR part of my job isn’t just for the media, it’s also for the clients.
There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months. I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople. In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics
Mitch Joel wrote an interesting blog post about talent earlier this month, Let’s Face The Cold Hard Truth About Talent.
Pop Digital Marketing created a great infographic explaining the blogging to businesses. They cover everything you need to know about blogging: benefits, best practices, topic development and promotion. Continue reading Blogging for Business
