Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):
- Is the text too long?
- Is this content provocative, entertaining or surprising?
- Is the associated photo striking and high-quality?
- Is the logo clearly visible?
- Have we chosen the right format for this post?
- Is the CTA in the right place?
- Is this interesting in any way, to anyone? Our target audience?
- Are we asking too much for the person consuming the content?
For more great, real-world social media tips, order your copy of Jab, Jab, Jab, Right Hook today. Even if you’re not posting across all the channels Vaynerchuk profiles, this is a great source of information about how social networks behave and the benefits of creating compelling, native content. Like this post? Check out past blogs in the archive below.