Gary Vaynerchuk, founder and CEO of Vayner Media, is a social media rock star and passionate proponent of native content creation. He is also a respected author and penned a guide to successful native-storytelling, Jab, Jab, Jab, Right Hook. The book was so well received that Forbes published 13 of its most memorable quotes.
In the book, Vaynerchuk gives readers a set of questions to ask when critiquing native content for each social media platform. Here are 4 of his questions to ask when creating Twitter content (reposted to this blog with a few tweaks):
- Is my copy to the point?
- Is the hashtag unique & memorable?
- Is the attached image high quality?
- Does the voice sound authentic? Will it resonate with the Twitter audience?
For more great, real-world social media tips, order your copy of Jab, Jab, Jab, Right Hook today. Even if you’re not posting across all the channels Vaynerchuk covers, this is a great source of information about how social networks behave and the benefits of creating compelling, native content.
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