You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories.

Facebook has recently made several modifications to minimize the prevalence of false reporting including changes designed to prevent fake news websites from generating revenue through Facebook, and the recent launch of the Facebook Journalism project, which strives to support and to create ties with journalist and news publishers.

In addition to past regulations and guidelines, here are the two changes that are coming to your Newsfeed:

1. Posts and content appearing on the Newsfeed are now going to be ranked by authenticity. What exactly does this mean? Facebook has a created a new “categorizing model” which will search out Pages posting spam and show fewer of their posts in people’s Newsfeeds. The ultimate goal is to reduce the ability of these nefarious pages to promote “fake and misleading news”.
2. More weight will be given to posts related to trending topics, and content with higher engagement such as likes, comments and shares will populate Newsfeeds more so than content with little to no engagement.

For example, if people watching are watching a major event such as the Super Bowl and posting content about it, than anything related to that particular topic will see an increase in visibility and a temporary boost on Newsfeeds.

While we applaud Facebook for its efforts toward eliminating one of its biggest problems in 2016, we wonder what these changes will mean for brands. Our prediction is that, yet again, marketers will have to re-think they way they present content, and earning engagement actions will be more important than ever before.