Here are our favorite 9 tips and tactics to help you grow and strengthen your fan and audience engagement on Twitter.

9 Twitter Tips and Tactics

Images help Increase ReTweets

Recent research has shown that adding an image along with your Twitter content can greatly increase you engagement by 150%. Visuals can garner a 5x increase in clicks and shares for your content!

Memes & GIFs Can Help Show Your Brand’s Personality

Once considered a casual way of sharing a few laughs with your followers, more and more marketers have started using cultural memes and GIFs as a way of reaching their intended audience on a more personalized level. They can be a great way to connect through pop culture or are an excellent way to promote special offers, events and updates from your brand.

Poll Your Followers

Survey and polls are a great way to engage with your followers. By asking simple questions, users are much more likely to share, comment and re-tweet your content. It’s an easy Call to Action item and Twitter now offers a polling option with every post.

 The Power of Hashtags

The hashtag may not have been invented through Twitter, but it sure has revolutioned the way brands and followers connect online. By using hashtags strategically, marketers can target their audience since it helps to make your content more visible to both followers and non-followers.

 Twitter Chats Can Help Promote Brand Awareness

With hastags come Twitter chats. As opposed to just posting Tweets or using direct messaging, following, posting and continually being active in Twitter chats can help to engage and further target your audience.

Curate Content To Increase Traffic

Only tweeting your own content? Research has shown that sharing the content of others, can greatly increase your brand’s engagement. 82% of marketers reported that they saw an increase in brand visibility, SEO, traffic, higher click through rates and brand buys just from posting outside content.

Using Videos

Similar to that of images and visuals performing better than just plain text, videos can increase your visibility and have reported to do by nearly 28%. Videos are an excellent way to promote and educate your audience. Another strategic way videos can boost engagement is by circumventing Twitter’s 140 character limit per post… videos are a richer media and allow you to share more in-depth information.

Pin Tweets To Boost Your Best Content

Have a favorite Tweet or want to continue sharing an exciting about your business? Similar to the Pintrest “pin” Twitter now allows users and brands to “pin” to the top of you Twitter Feed to be highlighted for however long you’d like. This helps to promote the awareness of you content and control what information is seen first.

Tweeting at the Right Time is Crucial

Now that we have given you various ways to post and tweet your brand’s content, it’s important to know when to post the content you have so carefully curated. Over the past few years, Twitter analytics has been able to pin point what days and times garner great results when it comes to engagement. The results show that weekdays between the hours of 12 p.m. – 3 p.m. or after 5 p.m. tended to have higher engagement. The magic day of the week with the highest overall engagement rates is Wednesday.

In Summary

By utilizing all the handy features Twitter has to offer, you can then use creative methods to build your engagement. A great engagement is just one step in growing your brand’s awareness, building relationships with followers and gaining traction to your website.