Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective!
3 Tips for Spring-Cleaning Your Digital Presence
- Get Organized
Do you have an up-to-date list of your digital real estate and company passwords? If not, there’s no time like the present to compile one. Rather than a word document, consider using an excel spreadsheet which keeps information nice and tidy. A few key items to keep track of are login URL, username, password, and who has access to the login information.
At Top Shelf, we find it helpful to include credit card auto-payment details along with login information for every social media platform, website, and online account. That way, it’s easy to go through and update the information website by website and avoid defaulting on payments.
- Assess Performance
Nobody hits a homerun every time they swing the bat. The same is true of digital marketing. At least once a year take the time to review your social media platforms, and digital strategy. Ask yourself “What is working? What isn’t?”
Digital marketing strategies are fluid, so once you’ve identified the weak links it’s time to figure out if there’s a way to improve performance. You may find it difficult or cost prohibitive to change your current strategy. Consider cutting your losses and moving on.
- Align Branding
Your digital presence must align across all platforms. If it’s not – either because your profiles are outdated or you’ve recently made changes to your branding – now is the time to make make changes.
Almost all marketing professionals agree the big three are your logo, company name, and contact information, but your “about me” should tell the same story across all channels as well. If it’s been a while since you refreshed your branding, consider adding that to your goals for the year. It never hurts to assess your key term phrases and update the content on each of your profiles.
Final Thoughts
Spring-cleaning may not be the most fun task, but it is necessary and it can be very productive. Keeping these three tips in mind it can help you stay on track to make the most out of this annual chore. If you need help reviewing and updating your branding, or syncing the information on your website and social media profiles, Top Shelf can help. Once you’ve got a handle on your digital assets, you can move forward with your marketing strategy.
To see if your needs align with our skills; tell us a little about your brand.