Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups.
How to Share Content in LinkedIn Groups
Log in to LinkedIn, and under the “Me” menu tab, select “View profile.”
Scroll down to the “Interests” section of your profile and click “See All.”
A pop-out window will appear, and you’ll click on “Groups” to select the LinkedIn Group you want to publish in. 
This is the prompt box…
When you’re composing your message, here are a few best practices to keep in mind. Remember that your post should be helpful and insightful, not a pitch for your product or service. Social media is a like a cocktail party, people gravitate toward interesting conversations, not people who talk about themselves all evening. 
If you’re posting a URL, remember to delete the link from your message once the link preview populates.
Final Thoughts
Building a digital presence via posting in LinkedIn Groups is a great way to reinforce thought leadership among your target audience. To position yourself as an expert in your field, identify LinkedIn groups that reflect your ideal customer and start sharing content. Keep your comments insightful by sharing helpful information that’s relevant to the group theme and not overtly pitching your product or service. Remember the Top Shelf cocktail party analogy!
Before you start posting on LinkedIn, it’s a good idea to get your profile in tip top shape. If potential customers connect with you, your profile should be up-to-date at the very least. Ideally, you should showcase some of your most prominent business wins. To learn more about building your LinkedIn portfolio, read this.
If you need help developing your personal brand and implementing a cohesive digital marketing strategy, we can help. To see if your needs align with our skills; tell us a little about your brand.