“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images.
Why do you need to resize a social media graphic for each platform?
Each social media platform has customized graphic display constraints for its feed. If you don’t use the proper image size it’s very likely your image will be cropped – possibly in an unflattering way. Instead of showcasing your product, let’s say a pair of shoes, you may find that people scrolling past your post are seeing a person’s calves or perhaps the bottom of their shorts which end just above the knee.
By right-sizing your social media graphic, you ensure that the image focuses on exactly what you’re trying to showcase. This results in a cohesive brand experience and visually appealing images that are more likely to resonate with your target audience.
2018 Social Media Graphic Sizes by Platform
Facebook Link Preview & LinkedIn Post Graphics
Facebook Post Graphic
Instagram Post Graphic
Twitter Post Graphic
Social Media Graphic Best Practices
There’s a lot more to composing a great social media image than posting and shooting. For a full synopsis of best practices for social media photography, check out this blog post.
- Landscape not Portrait
- Quality over Quantity
- Don’t zoom
- Use the rule of thirds
- Natural light is best
- Use online editing tools
- Use a creative but simple background
- Add props
- Take candid shots
Final Thoughts
In our increasingly visual world, social media graphics are becoming an increasingly important component in digital marketing strategies. We’d love to help you create a compelling digital marketing strategy – with great visuals – to tell your brand’s story. To see if your needs align with our skills; tell us a little about your brand.