A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer. 

4 Tips to Holiday Social Media Success

Make Content Creation a Priority

Your content is up against stiff competition vying for your target audience’s attention. At the holidays, consumers are bombarded with ads nearly 24/7. It’s imperative to create something exceptionally engaging. As your team is brainstorming, try to come up with things that strike an emotional chord with potential customers. The surest way to overcome an even shorter than average attention span is to provide a real value through your content. We recommend considering content that is humorous, helpful (think weather hacks and gift guides), or tugs on heartstrings.

Be Mindful of Distribution

This goes beyond the concept of publishing content on platforms your target audience uses. More than ever, brands are utilizing paid advertising to get in front of their ideal customers. In a world that increasingly requires a “pay to play” mentality, the holidays are a great time to purchase paid ad placements.

Pay Attention to Details

With so much on the line, you can’t afford to let a spelling mistake or poorly cropped graphic impact your success. It’s hard to proofread your own work, so agree to swap documents with a colleague or hire a professional copyeditor. This year, the Top Shelf staff collectively received three resent Black Friday email offers. Links didn’t work correctly and content was prematurely sent out. The last thing a brand wants is to appear to spam its customers, so do your due diligence and save yourself the embarrassment of a faux pas.

Don’t Leave Anyone Out

We’re not saying you have to dig up every holiday out there, but in the age of personalization it’s a nice touch to customize your holiday digital marketing with specific messaging.

In Conclusion 

Holiday marketing strategies are invaluable when they’re executed well. The worst thing a company can do is leave the planning until the last minute. This almost always ensures failure. Instead, make holiday marketing a priority during the planning phase of your annual marketing strategy. Check in on progress during regular meetings throughout the year, and make sure progress reporting is on track. Good luck!

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