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5 Ways Small Businesses Can Boost Their Google Analytics

There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months.  I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople.  In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics →

Talent

Mitch Joel wrote an interesting blog post about talent earlier this month, Let’s Face The Cold Hard Truth About Talent.

It’s interesting because Mitch argues that the 10,000 hours rule, made famous by Malcom Gladwell’s Outliers book, isn’t true.
And I think Mitch may be right.
I knew so many girls who practiced water polo just as much as I did, who were just as dedicated, who wanted to be good just as much as I did.  But you know what?  They weren’t as good as I was.  How do you account for that?
It’s talent.  I have a gift for athletics, especially sports that require hand-eye coordination and not a whole lot of foot speed on land.

Continue reading Talent →

How Many People See Your Content?

Mitch Joel published a really interesting post on his Six Pixels blog, (Almost) No One Is Seeing Your Content.

As a marketer using social media as a platform for dissemination, nearly nothing scares me as much as the idea that my message is lost and never reaches my intended audience.  The unfortunately reality is my fear is most likely a reality. Continue reading How Many People See Your Content? →

Ken Mueller Sparks Google+ v. Facebook Debate

Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience.  I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate →

6 Tips for Successful Email Marketing

Email Marketing can be a quick way to reach out to a large group of people when it’s done appropriately.  As with all digital marketing, email marketing requires a clear set of goals, strategy for achieving the goals and a plan for measuring success.  If something isn’t working, make changes and measure again.

Continue reading 6 Tips for Successful Email Marketing →

Find The Right Voice For Your Brand

As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age.  Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand →