I’ll admit it, I struggle to promote my personal brand, which is pretty ironic when I think about how well versed I am in digital and social media marketing. Continue reading Promoting the Brand Called “You”
8 Tips To Maximize Your Facebook ROI
Some businesses are social media marketing mavens while others are scrambling to catch up. Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook. Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!
How To Use Social Media At A Tradeshow
Scott Monty posted five tips from trade show product supplier Display Wizard to help readers succeed at their next trade show. Read the entire blog here. Continue reading How To Use Social Media At A Tradeshow
It’s Not Personal
Seth Godin blogged a very valuable thing to remember when you’re pitching yourself, your product or your services: it’s not personal.
Read his blog post, What “no” means.
The SEO Guide to Google’s Hummingbird
Search Engine Journal posted a very cool infographic detailing how to craft content for Google’s Hummingbird algorithm that will help search engine optimization efforts be successful.
Transparency
Marketing is so often a game of deception – we try to make things look better than they are or make people feel a certain way to elicit a response.
Avoiding Project Apocalypse
Seth Godin‘s blog post today, The three toxic stooges of the project apocalypse, really resonated with me. Seth names the three components that contribute to project failure: over promising, under sharing and lack of polish. Continue reading Avoiding Project Apocalypse
Don’t Become a Victim of Change
Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
The Importance of Google+
Don’t take my word for it, check out Mitch Joel’s radio clip posted on the Six Pixels of Separation blog on Monday:
How Google’s Hummingbird Impacts Social Media Marketers
Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.
Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore. It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.