2019 Facebook updates were announced during the company’s annual F8 conference earlier this year. These included changes to the algorithm, the desktop layout and app design. Marketers can leverage these changes to benefit their brands, here’s how.
Continue reading How Marketers Can Leverage 2019 Facebook Updates
Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones.
Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company’s grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it’s best? Continue reading What Do Advertisers Need to Know About Facebook Stories
Content creation is crucial to social media marketing success. The creative storytelling brands require is rooted in skillful content creation. While this doesn’t come naturally to everyone, there are a few things we can all do to set our brands up to thrive. Continue reading 6 Tips to Succeed at Social Media Content Creation
Photo credit: Business2Community
By now, anyone and everyone knows about the recent Pepsi advertisement featuring Kendall Jenner offering an officer a Pepsi in peaceful negotiation. The commercial immediately caused outage amongst many, and Pepsi pulling the ad the same day it was posted. Pepsi, like so many other heavy hitting consumer companies, is trying to engage with its target market through current events. Unfortunately, Pepsi’s commercial has now become a “what not to do” example for other marketing and advertising agencies to follow. Continue reading What Marketers Should Learn From Pepsi’s Commercial Fiasco
2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting?
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.
Continue reading Why Infinite Scrolling Sites Aren’t Good for SEO
The use of graphics in marketing and advertising has increased exponentially over the past few years. Humans are visual creatures and using a strong image can have an incredible positive impact on campaigns.
The importance of of images in marketing and advertising continues to increase. As a direct result of this shift in importance, the four fastest-growing social media sites – Instagram, Snapchat, Pinterest and Tumblr – have all placed significant importance on graphic content. Continue reading 7 Reasons You Need to Include Images in your Content Creation
Digital marketing tools have evolved rapidly over the last decade. Now nearly everyone can create graphics, retouch images and design visually appealing websites. Continue reading 5 Quick Tips About Marketing
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips
