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Content Marketing

What Do Advertisers Need to Know About Facebook Stories

Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones. Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company's grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it's best?

What Marketers Should Learn From Pepsi’s Commercial Fiasco

Photo credit: Business2Community
By now, anyone and everyone knows about the recent Pepsi advertisement featuring Kendall Jenner offering an officer a Pepsi in peaceful negotiation. The commercial immediately caused outage amongst many, and Pepsi pulling the ad the same day it was posted. Pepsi, like so many other heavy hitting consumer companies, is trying to engage with its target market through current events. Unfortunately, Pepsi’s commercial has now become a “what not to do” example for other marketing and advertising agencies to follow.