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What’s the Difference Between Content & Copywriting?

In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting? →

Why Infinite Scrolling Sites Aren’t Good for SEO

Infinite Scrolling & SEO

One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.

Continue reading Why Infinite Scrolling Sites Aren’t Good for SEO →

6 Website Copywriting Tips

Website Copywriting Tips and TricksDigital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips →

Five Life Lessons I Learned from Marketing

5 Marketing Life Lessons

I’m sure every field has it’s own life lessons. For example, medical residents tell me the popular phrase “See One, Do One, Teach One” is ubiquitous in programs across the country. With that in mind, here are five practical life lessons I have learned (or seen in action) during my career in marketing. Continue reading Five Life Lessons I Learned from Marketing →