In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”?
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.What we’ve gained in design hasn’t necessarily been good for internet marketing. These five quick tips will help you avoid sabotage as you’re creating content.
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are…
