Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).
While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business?
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back. Continue reading Going Live
I am incredibly lucky to have connected with a great Search Engine Optimization (SEO) company, Search Optimizers. The Account Manager I work with is incredibly diligent about keeping his clients updated on the newest algorithm changes impacting search. He recently sent me an email with the following information: Continue reading Google’s New Linking Guidelines
Continue reading Jon Stewart Taught Us The Importance of Authority and Authenticity
I recently dove headfirst into the world of digital self promotion and started a Squarespace website to house my digital portfolio. There are lots of great platforms available to creative professionals, and if Squarespace isn’t for you, check out Behance, Coroflot and Carbonmade. Continue reading Elements of a Killer Digital Portfolio
We may be a couple of weeks into the new year; however, the creative geniuses over at The Creative Group have published their list of digital advertising trends to watch in 2015.
Being that advertising isn’t as much my speciality, I’m going to go ahead and just direct you to their post.
Enjoy!
Being a startup entrepreneur isn’t really my cup of tea… I do love freelancing, which I suppose is a kind of startup, but I have only myself and my family to support, not a whole team. Recently, Mashable posted an interesting article detailing the 11 traits every startup employee should have. Not surprisingly, many of the traits they listed are also applicable for marketing professionals.
There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months. I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople. In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics
Pop Digital Marketing created a great infographic explaining the blogging to businesses. They cover everything you need to know about blogging: benefits, best practices, topic development and promotion. Continue reading Blogging for Business
Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience. I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate
