Email. Most people use this form of communication on daily basis, but is it still an effective form of marketing one’s brand or business? Research says yes!2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election - which is why both social sites and individuals need to be accountable.
About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update.
