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Facebook advertising Archives - Top Shelf Digital & Social Media Marketing
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More Trouble for Facebook Advertising

Facebook AdvertisingFacebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground. Continue reading More Trouble for Facebook Advertising →

New Facebook Algorithm Puts Friends Over Followers

The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers →

The Rise of Video in Digital Marketing

Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing →