With all the talk about social media and the 2020 US Election, it’s hard to believe that only recently politicians embraced platforms such as Facebook and Twitter. In this election, both campaigns are disseminating key information (and misinformation) via social media during this 2020 US election.
Continue reading How Social Media is Impacting the 2020 US Election
Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.
Continue reading TikTok’s Clock Ticking
There’s a lot of talk about social media ROI and Key Performance Indicators (KPIs) in light of Instagram removing likes from the platform. Some marketers are all for this change, while others worry brands will have a harder time justifying the ROI of their social media marketing. Our view is that if you understand and track the correct metrics for your goals, the demise of vanity metrics isn’t as terrifying as it sounds.
Continue reading The Future of Social Media ROI Measurement
Negative feedback is inevitable on social media. Instead of fearing the moment when your brand is publicly criticized, smart brands plan ahead and are ready to respond. Remember, this is an opportunity to reinforce your stellar customer service and impress potential customers.
Continue reading 7 Tips for Responding to Negative Feedback on Social Media
We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day
It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends
A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer. Continue reading Creating a Holiday Social Media Strategy
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
This week several technology platforms banned Alex Jones’s Infowars content for violating hate speech and bullying policies. In the following days, free speech and its impact on digital marketing, particularly social media has come under debate. Fake News was not mentioned in any of the announcements. Continue reading Infowars will Shape the Future of Free Speech on Social Media
Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective! Continue reading Spring-Cleaning Your Brand’s Digital Presence
